Cassette Capital partners with the founders of small tech and internet-based businesses that are looking for an exit. They help make the process straightforward, simple, and painless, which is why they needed a brand identity to match.
The objective was to create a new landing page suitable for the Defender of the Universe.
Design Lead
Build a strong brand foundation to grow and expand upon
Demonstrate a modern design with a retro vibe
Promote a sense of trust and approachability
Create a brand that sticks out from the competition
To determine what kind of brand we needed to create, we completed a logo questionnaire, outlined desired brand attributes, conducted competitor research, and took a look at 80's design patterns and tech to gain inspiration from.
The client first completes a questionnaire to outline a primary design direction and strategy.
Desired brand attributes were listed to reference and keep everyone aligned during the design process.
We looked closely at direct and indirect competitors to see what their brands looked like, what they might be doing successfully and unsuccessfully, and used that information to help us diversify and reinforce the brand identity we were creating.
While researching designs from the '80s, we noticed a common theme of a monotone gradient or rainbow stripe pattern with bold, geometric fonts. We liked this direction and decided we could modernize the aesthetic with vibrant colors and a bold, futuristic font.
Primary, secondary, and tertiary logo variations were created to ensure the logo would be applicable on all mediums.
We created a branding guidelines document that defines the rules and standards to show how the brand should be represented.
An approachable brand that sticks out from its competitors while maintaining a nostalgic and professional aesthetic.